Bad Boy Logo

Bad Boy is an umbrella brand that includes subscription boxes, dog walking services, and dog training.

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Laura came in with the idea of adding a little twist to the typical dog brand design and she wanted her dog to be the face of the brand. We came up with the name and concept for Bad Boy, a play on the usually more cheerful and bright concept of a good boy. 

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Bad Boy is sassy, edgy, irreverent, and of course, cool. The idea of a badass dog that is a little rock and a little silly worked perfectly in developing this brand.

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As it is a detailed logo, we created an alternate logo for simpler environments as well which only included the aviator glasses.

 

Client: Laura Giraldo

In Our Client's Words: Ana it's just perfect, I can't stop looking at it! That's my bad boy!!