Blue Collar Concrete Branding

Blue Collar Concrete is a cement and concrete family business. We created a new brand identity and business cards for them.

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The idea was to develop a masculine, strong brand. Something that tied in the name of the business with a long-standing tradition of trades work and construction.

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We designed two logos, connected through the styling of the font and the colours, to represent this brand's narrative. On the one hand, we created a clean and powerful logo that has tools of the craft worked into an X which then creates the space to share the initials of the brand with information the business is proud to share: established in 2018 and local, Ottawa company. 

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For our second logo, we wanted a strong, aspirational man, evocative of old-school factory workers, gazing into the horizon. It represents hard work, hope, and respect for the craft. 

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Client: Adara Batalha

In Our Client's Words: Ana, we are so happy with the results!