Yogi Beatz Branding

Yogi Beatz classes, led by Giselle Fernandez, are designed for children with their parents, a wonderful space to see their children develop motion skills, and gain independence, self-awareness, and confidence.

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In designing her logo, we wanted to make sure to have a vibrant, lively palette that would attract and inspire curiosity in children. 

 

The primary logo is a beautiful contrast of purple and orange, with variations in the brand’s other colours. It celebrates a mix of spontaneity and structure. The silhouettes of the children and the mother are whimsical and represent the pillars of the brand: inclusivity, fun, play, empowerment, and family. 

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​​The website was designed to be fun and interactive to invite children to explore the page and connect with Giselle and Yogi Beatz.

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We designed her logo, social media content, business cards, and website.

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Client: Giselle Fernandez

In Our Client's Words: You have no idea how happy I am with these results! This makes it feel so official and real! I'm delighted!